As you walk along the path of reaching your dreams, you will find it is necessary to acquire a variety of skills and tools in order to build those dreams into a reality. So far on this blog, we have talked about tools such as Photoshop, Final Cut Pro, Tweetdeck, Piktochart, and much more. Today I will be discussing another tool that anyone can use in order to expand their knowledge and widen their skill range. This tool is Google Partners.
Google Partners is a website that allows you to either become certified in a certain area of expertise or find a Partner who is already certified and can help manage online advertising. There are different areas you can become certified in on the website which include: Digital Analytics, Adwords, Search, and more. In order to get certified, you must watch a number of lessons online and pass two assessments. Becoming certified allows you to gain knowledge in a certain specialized area that you can use to manage your own or a company’s online advertising.
This week, I became certified in Google’s Digital Analytics. This means that I learned about the basics of digital analytics, how to make a plan for my business and how to measure growth and impression rates on my website. This is a useful thing to have for my future in advertising and public relations because I now know how to successfully analyze how my consumers are reacting online and how to measure improvement when I develop a new business plan. Although I am not currently working in an advertising or PR firm, I can still use the skills I have learned to measure my viewers’ behavior on my blog. I can actively practice the skills I have gained so I can be fully prepared to put these skills to work in the real world!
It’s important to seek out ways that you can better yourself everyday. Using simple tools such as Google Partners can help you attain new skills and set you apart from others who are in competition with you. Having extra/specialized skills can also make you a versatile and unique employee which will make you hard to replace. Although it may not seem like the most fun task in the world, putting in the necessary work now will pay off big time in the long run! Dreams do not just float around us to make us jealous of the life we could have, they constantly shove themselves in our face so that we will focus on them and work hard everyday to achieve them.
I encourage you to buckle down and focus on your goals. Figure out the little things that need to be done in order to achieve those goals and then go above and beyond and find things that aren’t necessary but are beneficial to accompany you during your journey. Do those things– be the overachiever you always hated growing up! Make yourself stand out in a crowd. I promise you, once you have a full toolbox of skills and knowledge to back you up, your confidence will skyrocket. All you need to do is put in the work.
When we focus on the finish line, all the mountains we have to climb in order to get there seem like small hills. Climb the mountains now. Enjoy the view later.
Guglielmetti, G. (4 December 2016). Final Assessment Score [Screenshot].
Guglielmetti, G. (4 December 2016). Certificate [Screenshot].
Porras, A. N. (n.d.) Iceland Wllpaper [Digital Image]. Retrieved December 5, 2016, from http://22.214.171.124/nature/mountains/iceland-hvannadalshnj-kur-ballons-mountains-sky-6286.html